jeff seaman

Jeffrey Seaman, co-founder of Rooms To Go, made decorating fast and easy, by focusing on the concept to offer fully coordinated rooms for consumers looking to save time and money.  Founded in 1990 in Orlando, the privately held company quickly grew through creative store design, energetic advertising and heavy investments in technology to streamline distribution.

 Known for his hands-on approach, Mr. Seaman is involved in all aspects of operations, from store design to product development, merchandising and marketing. When creating the concept for Rooms To Go, he studied broad retail trends in malls and shopping centers, focusing on smaller store brands with a curated product offering. Furnished room vignettes help consumers imagine how a room of furniture might look in their home. The new store format, placed in locations highly visible to drive-by traffic, energized the shopping experience by introducing walls of glass windows that created light, bright and airy spaces.

 Innovative product development has featured celebrity licenses developed with Cindy Crawford, Sofia Vergara, Drew and Jonathan Scott and others. As the fifth largest furniture retailer in the U.S., the chain includes Rooms To Go Kids, and Rooms To Go Patio.  The company also has invested in upholstery and case goods manufacturing plants located in Mississippi and Mexico.  Its more than 150 stores in 10 states and franchise units in Puerto Rico are supported by eight distribution centers. Rooms To Go has also been instrumental in the relaunch of Furniture.com, a search tool that enables consumers to browse across home furnishings retailers and brands.    

 Rooms To Go has worked diligently to minimize its environmental footprint. A fully automated recycling program has prevented more than 600 million pounds of waste from entering landfills and natural lighting in warehouses and stores has reduced energy usage. A longtime supporter of causes in local communities, Mr. Seaman provides funding and furnishings to a wide range of furniture banks, disaster organizations, veterans’ groups and medical research initiatives.